Cartisan is positioned as a premium car detailing and décor offering anchored by a flagship site in NIBM, Pune, intended to address demand for advanced appearance‑enhancement and protection services within a major automotive manufacturing cluster.
PPG Asian Paints has launched Cartisan—described as a premium car detailing and décor business—through the opening of its flagship centre in NIBM, Pune, framing the initiative as an expansion of aftermarket solutions targeted at vehicle owners and enthusiasts in the region.
The Pune location is explicitly contextualised as an automotive hub (often labelled the “Detroit of India”), which the article uses to justify market relevance and the expected density of vehicle owners seeking aesthetic and protective interventions.
Cartisan’s service proposition is described as “state‑of‑the‑art” and multi‑category, spanning exterior protection, surface refinement, cabin hygiene, and corrosion‑mitigation treatments, with the intent of improving both perceived finish quality and functional durability.
In parallel, the official Cartisan description emphasises trained professionals, dedicated studios, and the use of globally recognised products, positioning the service model as a repeatable, standardised approach rather than an ad‑hoc detailing workflow.

Facility Role and Service Architecture 

From a service‑engineering perspective, the Cartisan portfolio can be interpreted as a sequence of interventions across the vehicle lifecycle: (i) protect high‑exposure surfaces, (ii) correct accumulated defects, (iii) restore/maintain interior hygiene, and (iv) mitigate underbody or panel corrosion risks where relevant.
The SiliconIndia report enumerates key treatments—protection films, ceramic coatings, paint correction, interior cleaning, sanitisation, and anti‑corrosion—suggesting that the flagship centre is designed to deliver both cosmetic outcomes and protective performance.
The official Cartisan page further groups offerings into “Exterior Detailing,” “Interior Detailing,” and “Anti‑Corrosion Specialties,” reinforcing a modular structure that can be composed into different customer packages.

Value Proposition, Customisation, and Organisational Context 

The reported “unique selling proposition” is that Cartisan enables vehicle customisation aligned to individual preference, implying an experiential and identity‑driven consumption model rather than purely maintenance‑oriented service usage.
On the operations side, the Cartisan page emphasises trained professionals, “state‑of‑art studios,” and globally recognised products, indicating an attempt to standardise output quality through controlled environments and consistent materials inputs.
The SiliconIndia report situates PPG Asian Paints (founded February 1997) as a joint venture between PPG Inc. and Asian Paints Ltd., and provides corporate scale context (PPG operating in 70+ countries with 2022 net sales of $17.7B; Asian Paints with consolidated turnover of ₹34,489 crores), framing the Cartisan initiative as backed by sizeable organisational capability.