CureAssure™ is positioned as an internal curing additive that eliminates external water curing, with the stated intent of reducing annual water consumption by over 8 billion litres while improving durability and performance in the UAE’s arid construction environment.

The article argues that conventional external curing methods in the UAE consume large volumes of treated water and are unreliable under hot, arid conditions, motivating a shift toward internal curing as a high‑impact change in construction practice.

Traditional external curing is characterised as labour‑intensive and inconsistent in the Gulf climate, and is linked to failure modes such as plastic shrinkage cracking, reduced strength, compromised durability, and increased maintenance cycles.

CureAssure™ is presented as a chloride‑free internal curing additive introduced to the UAE market, described as holding and releasing moisture within the concrete matrix when mixed during batching, thereby removing the need for external water curing.

The article also frames the initiative within a wider construction‑chemicals capability narrative (R\&D depth and patenting, regional expansion, and alignment with sustainability goals such as Net Zero 2050 and UN SDGs relevant to water, infrastructure innovation, and responsible production).

Quantifying the Water‑Use Problem and Its System Significance 

The central claim is that replacing external water curing with internal curing can reduce water wastage in the UAE by over eight billion litres annually, reframing curing as a material‑process decision with macro‑scale resource implications.

To contextualise magnitude, the reported annual savings are expressed as water sufficient for irrigation of 6,000+ acres of desert land, the monthly water needs of 450,000 households, or filling 3,200 Olympic‑sized swimming pools.

The argument is further anchored to system constraints: in the UAE, desalinated water is an energy‑intensive input, and external curing is described as inefficient because a meaningful share of applied water evaporates before delivering hydration benefit.

Technical Mechanism, Validation Pathways, and Code Alignment 

Mechanistically, CureAssure™ is described as being mixed during batching and then holding and releasing moisture from within the concrete matrix, enabling uniform hydration without external water curing and yielding improved surface integrity and long‑term strength.

Validation is presented at two levels: (1) third‑party performance testing across mix designs (including OPC and blends such as GGBS and silica‑fume mixes) and (2) microstructural confirmation via SEM and petrographic analysis indicating denser, more uniform matrices and reduced porosity.

For regulatory acceptance, CureAssure is reported as approved by Dubai Municipality and supported by ICC‑ES Evaluation Service Report ESR‑5402, with ICC‑ES describing it as an internal curing admixture evaluated against the Dubai Building Code under Acceptance Criteria AC564.