JSW MG Motor

A newly implemented “Green Pretreatment” configuration in the Pretreatment Electrodeposition (PT‑ED) line applies an ambient‑temperature phosphate process to lower energy demand, simplify operations, and reduce annual carbon emissions at scale.
JSW MG Motor India has introduced a Green Pretreatment line in its shop-floor pretreatment stage—reported as an industry first for an OEM—implemented in partnership with PPG Asian Paints and associated with an estimated reduction of ~1,800 tons of carbon emissions per year.
The core process change is the deployment of an ambient‑temperature phosphate chemistry (noted at ~38°C) in the Pretreatment Electrodeposition (PT‑ED) line, replacing conventional operating regimes typically reported in the ~42–50°C range.
By lowering the thermal setpoint, the approach is framed as eliminating (or substantially reducing) the need for heating during pretreatment, with downstream effects that include fuel savings and reduced direct/indirect carbon emissions.
In operational terms, the initiative is also positioned as improving process efficiency through simplification of steps and a reduction in maintenance requirements, thereby coupling sustainability outcomes with manufacturing reliability and throughput stability.

“This new PT‑ED line showcases the spirit of innovation… Through strong partnerships… we’ve significantly reduced carbon emissions since 2022.”

Biju Balendran,

Deputy Managing Director, JSW MG Motor India

Engineering Logic of the “Green Pretreatment” Intervention 

The pretreatment stage precedes electrodeposition and is typically energy intensive when heating is used to maintain elevated bath temperatures; the reported shift to an ambient‑temperature phosphate process (38°C) reduces this dependency and therefore the energy input required per unit processed.
Relative to the previously cited conventional window (42–50°C), the lower setpoint implies reduced fuel consumption and correspondingly lower emissions, with the article attributing an annualised abatement magnitude of approximately 1,800 tons of carbon emissions.
Additionally, the initiative is explicitly framed as improving process efficiency by simplifying operations and reducing maintenance, suggesting that the sustainability intervention is not isolated from productivity objectives but is treated as a process‑improvement programme.

Quantified Measures & Program Components

  • 2025 intervention: Ambient‑temperature phosphate (~38°C) in the PT‑ED line, compared to conventional ~42–50°C operation, with a reported annual emissions reduction of ~1,800 tons.

  • 2022 baseline actions: Adoption of ULTRAX Degreaser (liquid alkaline degreasing cleaner) and deployment of High Throw Low Cure Cathodic Electro Coating, associated with a reported CO₂ reduction of 787 tons per annum.

  • Additional reductions: Use of Low‑Temperature Phosphate (VERSABOND) associated with 325 tons per annum reduction, and High Throw Low Cure Cathodic Electro Coating associated with approximately 388 tons per annum reduction.

  • Programme outcome: The combined initiatives are reported to have produced an overall 47% reduction in carbon emissions for JSW MG Motor India.

“Our partnership… underscores our commitment to sustainability and innovation… promoting energy conservation…”

Jitendra Kalra,

CEO, PPG Asian Paints